RA Omniture Summit 2008 9-10:45 General Session

CEO and cofounder Josh James opened the first session after it was delayed about 15 minutes. He used the mac powerpoint "keynote" and his presentation was quite flashy. The main points that he addressed in this session were to so off the keynote speakers so as to achieve max ROI and give a sort of state of the union address. Here were some other points.

-Stressed the importance of receiving feedback from the marketplace.
-had a cool graphic about how web analytics used to be a side note but now it is becoming the center of the online "experience" which set the tone and buzz word for the rest of the day.
- Omniture brings together Ideas people and technology
-Josh recommended two books Purple Cow and All Marketers Lie
-Feedback from previous years has shown the "verticalisation" or separating out of each of the different companies into verticals has been very effective for implementation and consulting and has realized success at the lunchins in the conference. And allows for best practices for your vertical and not just for Omniture as a whole.
-The Summit 2009 will have allot more executive tracts so bring your CFO's and CEO's next time
- 30% of the global add spending is in this room
Omniture tracks more than 2.2 TRILLION transactions per year
-Omniture has more than 1000 Employees
-Omniture covers over 66% of the most innovative companies
Of the top 2000 websites Omniture only has 3% penetration. Thus we see that the most innovative companies are the ones using Omniture. "You are the innovators"
-Omniture now has 14 international offices
-Josh taught that a 20K contract would does not warrant a full time staff member at Omniture for problem solving. And should become aware of the other options such as Omniture University and consulting groups. Larger contracts can demand better service. Overall Client care has been improved.
-New Technology Alliances: Baidu (they own the Chinese market)Bring Metric-Based Online Marketing to Largest Internet Economy. People buy a lot through COD
-Adobe Partner making sure that we are on the bleeding edge of the web technologies.

Then the time was turned over to jeffery Merrihue the Executive VP Products he has been with Omniture for over 10 years. He gave an intro of the new products

Jeffry Merrihue(President or some big wig at accenture)
Accenture relationship has titened up Words form Jeffry Merrihue: How we can work together, web 1.0 to 2.0, and global best practices. He took a look at the laege companies and most
Take a look at addias, apple for good navigation
Engadgement Rasons for people to come back again, Take a look at the ford virtual showroom.
Nike.com Nike plus Best website. Does wonders on web 1.0 and does wonders in web2.0
You can not give your customers a good experience if you do not have web analytics.
We are ending the era of 1 web site fits all, the future is customixing experiences based upon the viewer.

Accenture and Omniture are buds I bet Omniture wishes to BUY Accenture.
Back to Josh James

Web analytics used to be a side thought, now it has become the center it collects and then passes the information back to the affiliates to provide customized emails, ect based upon how and where they interacted with your site.
Site Catalist Discover and Genesis (over 150 partners) are reporting and analytics
Search Center is campaign Management (over 500 companies are using it) Search Center 3 has
Test &Target is Conversion side Conversion happens on interactive adds, youtuve affiliates and othes are al able to convert in places other than on your dot com.

Brett Error cto and EVP of Products
Release of SC 14
Advanced measurement capabilities for video and rich streaming media
Data Available via web sercices AP!
Enchanced Excell integration
Discover
Advanced segmentation and Analysis workbench
Multi-Dimensional Analysis
Omdemand and On Premise
Genesis (plug and play application)
Global network of more than 130 Partners including Baidu and Adobe
Most Expansive Offering of Marketing Applications, eCommerce Platforms
Search Center
Sophistication and optimization and portfolio optimization
Scenario Analysis
Integrated Natural and Paid Keywords Result
Test and Target
Swiss Army Knife for improving conversion
Combines Technology from touchClarity and Offermatics
Unified solution for testing and behavioral targeting.

Matt Balkin VP Omniture Consulting (the judge with the purple shirt in the middle in the OWAC finals. He was badgered by the Exec VP who on stage seemed to show a bit of friction between the two.....)
Omniture is Customer Driven
Demo of SC 14
Increased visibility of smart search at top
and Left hand bar increased resources
One Click Report mailing
New charts (e.g. bubble charts) – functional in quickly identifying problems
9 new video tracking reports (e.g. MTV case study and demo) – time spent on video
Helps understand where to put advertisement, optimize time of video, etc…
Easily see trending vs. moment slice
Discover – one click from Site Catalyst to same report
Easy to drill down in data
A business application could be how much are we paying to acquire visitors that we have already got? Return visitors using paid search (makes segmentation and cross-selling info easier, affinity-based marketing), there is a lot of talk about engagement measurement – helps understand all of the marketing touch points of where customers or non-customers have been.
Report distribution and publishing functionality with Discover – increases faster time-to-value and more automation.
Genesis – a merger of SC platform and different partners in marketing ecosystem
Able to see info from email marketing campaigns.
Increased ability to create custom segments (e.g. those who have come to site, not bought anything, and not come back in last 7 days) – now can remarket to any data set that you have.
Richness of reports that is all automated. Helps make faster decisions through closed-loop marketing.
Designed by marketers for marketers.
Web Services Reporting API
This allows you to get data (programmatically) via a real-time query.
` You can dynamically take data from SC and put it in widgets, etc…

Chris Knoch – Principle SEM consultant (Probably the most nerdy out of the whole bunch, also the youngest looking But he did a good presentation)

Able to see in one space the same things you would see in MSN, Google, Yahoo, etc.
Able to also customize columns – any info that you would want to edit or insert into the account. Even offline numbers of closed deals, instantly edit budget and immediately pushed info out to all of the engines in action.
Amounts to the most comprehensive, customizable, SEM engine in the market today.
Improved integration between SearchCenter and SiteCatalyst
More easily able to see conversion reports of all channels.
Able to see results of natural vs paid search keywords - and make adjustments
Not just info, but also immediately actionable from the same site (bid on words right there)
Officially launched a portfolio management system. – helps to predict forcast based on past data from the search engines. Able to project optimizations and take action.

Mike Chertudi – Demand Marketing, highlight A/B, multivariate, and Behavioral marketing. Which banner drove the most registration? (The Flight of the Conchords won 43% over Baseline)
Other examples – testing form placement, offers, creatives, monitor the performance, push the ones that are doing the best in real-time.


Thus were the main points of the Opening session,
Rob