TA Omniture Sumitt 2008 Thursday 2:45-3:45 BreakOut Advanced Strategies for Pushing SiteCatalyst to the Limits

Adam Greco Team Finance Lead
Omniture University on steroids

This class was the most technical of all of the classes that i took over the past 2 days this is the last session that I was able to get to. It was also the most hard for me to understand. The black diamond stuff was way tough. Basically this class exists because of Feedback from past Summit's that people were coming and leaving the summit and the did not know how to use all of the cool features in SC. Everything below is essentially a hack to make Site catalyst do alot of the things that discover and Data Warehouse is for. One of the tricks that I saw time and time again was to be passing A-typical thikgs into the S.Props as traffic variables. So that you would be able to do all kinds of teh sophisticated pathing reports. It is quite interesting.


-Save your company $$ by pro actively tracking KPI’s
-Impress boss by turning web analytics data into insights
- be a rock star by maximizing your Omniture Investment
-be a hero and answer hard questions

** don’t tell me next month that conversion was falling this month USE ALERTS if they go up or down more than a percentage!!

**USE Targets --Give me insights not data

**Accountability Matrix, where are we meeting out target objectives and where we are not (where are you making $ and not) XY axis with 2 evars More proactive by tracking KPI’s

** which links are producing success. –Advanced Click Maps, free
**Advanced classifications; how often are visitors are being shown more than 100 search results, USE SAINT in the admin console TYPES of people searched for USING SAINT TO ADD META DATA ON SITE

** how to do I show profit not revenue NUMERIC CLASSIFICATIONS
Cost of goods per unit add info in SAINT classification file.
You can also do it through ”data sources” imported to site catalyst

** Basic vs FULL Sub-Relations
Find a way to show me the breakdowns I need. Evars with full subrelations ( anything time that you have a classified subrelated item the classifications are sub relations
From to classification file.
Counter Evar: how many times do visitors try something before they succeed. (how many quotes before they buy)

*******(Learn about j lookup v basic)

** Capturing Multiple Conversions Values : How do I track impressions vs clicks om my site? Pass things into s.products that takes multiple

** Incremented events: How much $$ are we leaving on the table? Engagement event index.

**Advanced PATHING What things are visitors looking at within a visit? Products, product Category, Self-Service Transactions, Ticker Symbols Searched, Internal Search Terms, Pathing Capture in an S.Prop so that you can do a pathing report Very cool way to get out of discover

** Participation Which of my sire pages are the most money pages Attribute to each pages Weighted average “six degrees of separation”

** Advanced Participation which of my products are influencers? Product View participation per page view completion%

** Get and Persist Value Plug-in: what are the most popular pages for people coming from ta campaign
There exists a plugin that persists s.props onto each successive events. Get and persist

** Transaction ID: which marketing campaigns generate profitable customers, not clicks. Linking online to walk in purchases. Transaction id’s can match up online and offline data.

** Time to complete plug-in: How long does it take for visitors who take action x to action Y? It basicly

**previous Value Plug-in : what content are visitors are telling you they want to see on each page.
They Where the first homepage they passed in the a search terms. ------

** Advanced Segment Insight (ASI): Great! Now show me these same reports for the following segments……….
Converse segment: People who login vs non log in; first time vs 5 visits differences and similarities are interesting.

ADVANCED BLAXCK DIMOND SESSION Much of this stuff went over my head and we were already 20 minutes over time so he was blazing fast.
Advanced Campaign Analysis Which paid Display ads are converting immediately vs eventually:
Merchandising Evar Which section of my site are people using to get into this product.
Participation: Which pages get visitors to look at other pages?
Classification Hierarchies Use Saint
Advanced Correlations (sProps)
** Cross-Visit Participation (campaign Stacking): Which campaign codes work independently and which need help? Plugins


Thats all fokes I lookforward to reading all of your experences with the conference and the competition. thanks

Rob