FW Omniture Summit 2008 1:15-2:15 BreakOut | Customizing SiteCatalyst to Maximize ROI

Doug Moore Omniture curriculum Director/ Omniture University Teacher that looks like Chris Farley
Ted McDonnald National Geographic

These guys screamed through so fast that every ** is essentially a whole new topic. It was in this presentation that I learned for the first time about plugins. I am not sure if they go into your web browser, or if they figuratively turned on inside Site catalyst or if they are something fancy that you do with java script at the bottom of the page. But it seams that some are paid and most are free. I mean they blew by most of these so fast all that they had time to say as “here is the * plug-in goo look a in the knowledge base , or the implementation guide for more information.


Fight Feature Confusion: What to use when, or when to use what?s.props Custom traffic -> fill traffic reports
1. Counts instances of a specific value
Which one of these is the “most popular” (deduplicated per visit per visitor)
2. Measures traffic for a specific segment
How many pages to they go to when SOMETHING
eVars Custom Conversion
Events = ACTION YOU WILL TAKE The “Wicket” (registration, order, registration, view)
Evars = who which or what DID IT (made it happen)

Classifications SAINT: Custom attribute or metadata =-based reports used to group and organize existing data
Classifying marketing channels, products, products, zip codes, Groups, sub groups
GO GRANULAR AND THEN CLASSIFY S>A>I>N>T Classification Data Upload and Download interface
Tab separated excel doc with the skus as the keys, and then the product name, manufacture, Product Group, Product Subgroup.
All retroactive because everything is tracked by the sku and the classifications can be fixed afterwards.

Data Sources Normalized data in site catalyst. Information is kept in tack so you can rull it all through and filled to a normalized tangable, Segmented, Supper customized reports

Data extract is pulling of site catalyst “normalized tables” Data Wharehouse on the other hand keeps session all correlated and all goes into one table instead of a normalized table.

ASI advanced segment information: this gives all site catalyst information for a specific segment (you need to have data warehouse). Build a whole new report suite with a segmented definition.
VISTA Real Time Data Charger Sneaches on the beaches-> star belly sneaches

Without VISTA when data is collected rules are run in real time: Vista is changes the data The Altered or added data flows into SiteCatalist just as if it were sent from the page.

Vista vs DBVISTA = db allows ftp info and search and replace table. Regular vista is static and it not changed
DATA SOURCES = import data sources call center search engine data – numbers This is a way to bring information into site catalyst
Genesis is the automated way to do site catalyst and the other third party venders.


WOW there are alot of acromims!!!