I enjoyed reading "Tags vs Logs: The big fight" that was brought in on our expert blog feed. It seemed to really answer my questions regarding the trade offs between cookie/tag based systems vs server logs. It make me think ;
Why is it that that the big companies who do hosted web analytics services seem to be either tags or logs. It seems that both seem to have their respective strengths and weaknesses. The above cited article had the tags vs logs fight 3.5 tags to 3 logs. not a clear winner. Why is it that the major web analytics companies don't use both the tag and log information to create a better picture of your site?
Some possible obstacles are:
1. This admits that there is value in server logs.
2. Comparing the two sources of information for the same metrics will never be the same. this will perhaps cloud the confidence of the data
3. You will still have the pain of implementing 2 solutions to answer the same question "what is going on on my site"
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