RA Add analysis for English

Blog Post Retorical analysis

The advertisement that I choose to analyze was actually on the side of a big home furnishing truck of a large local retailer. It took up the entire side of the semi. The picture had no text other than the company name. And it showed a an over head of a living room it had “the mom” laying on one half of the corner couch with “the daughter” sitting on the other side of the corner couch, with “the husband” getting a back scratch from the wife as he sits on the ground with “the son” sharing a huge bowl of popcorn. Laughing and giggling while all watching a huge big screen TV. So that is the ad.
The analysis of this ad tells me that this add is targeting women, and while the couch that the wife was using was as a product, was being sold as much as the TV as a product was being sold in the ad. But a deeper analysis shoes that the advertisement was not selling the furniture at all to the wife it was selling the family experience. It was selling that the husband would spend more quality time with the kids (if you bought the furniture), and the husband would be happier (if you bought the furniture) and you would be more comfortable, less stressed, more relaxed (if you bought the furniture). That is from my perspective what the advertisement was trying to sell.
For home theater in general women are harder to sell than men, which is why they are targeted in this add. If this add had been selling to men. It would have focused more on the equipment and hit up the high definition and how all of your buds are going to want to come over to YOUR house to watch the game ect. It was interesting to be able to analyze these aspects of the adds I see.