Up next post will focus on the marvel of World War II Soviet propaganda. The Soviets were masters at warping the Russian people's perceptions of reality and using art, monuments and rhetoric to do so. This poster is typical Proletariat fare and features the caption: The People and Army are One! At the time of this poster, the government was striving to involve the people back in the USSR in helping to support the war effort. Since the army was fighting abroad, the audience includes the men and women not able to serve. The enthymeme is a typical war-time ideal: What are the consequences of "supporting the troops" (an interesting idea even today) on the success of the army? The manufacturing and agricultural efforts of the people back home will feed and clothe the army, as well as supply it with needed weaponry. The fact that the government felt a need to issue this poster indicates that ordinary citizens felt that they could not contribute to the war effort. The logos of the argument is that (apparent) unity breeds success. I think that most people would find that a logical conclusion. However, the appeal of this piece of propaganda is rooted in pathos. For Russians, red is a very important color. It symbolizes both power and beauty and would appeal to the Marxian idea of communism and the idea of "everyone in it together." The faces of the people radiate pride in their calling and satisfaction in their work, implying that anyone who unites with the army will have those very same feelings. The ethos is established through the hammer and sickle sign, representing the twin foundations of communism: industrial and agricultural workers. The success of Soviet propaganda is debated, but I believe that these posters were effective. The Russian people always wanted that unity, but the Soviet government is the one who made a bungle of it all.
Showing posts with label English TA. Show all posts
Showing posts with label English TA. Show all posts
Sunday, April 13, 2008
FW Targeting and 1 to 1 behacioral targeting
Targeting
Online marketers are awaiting the day when candidates decide to utilize the highly specialized targeting abilities of the web. Right now candidates have the ability to specialize their messages through geographic or behavioral targeting capabilities.
Through behavioral targeting, campaign websites can serve ads or display content on their site in a special order as a reaction to the clicks or digital footprints that a person takes on their site. For example, they can serve more information about immigration as a person clicks on sections of the site pertaining to immigration - even to the extent that they recognize that user again and prominently display their immigration stance on the front page when the user returns. They can also purchase ads on exterior sites and serve content in the ads specific to topics that a user has already researched.
Similarly, campaigns can change their content to serve the interests of specific georgraphical areas by targeting IP addresses. For example, a website might say "Welcome, Texans" when a Texan visits the site. This could be extended to serving campaign stance content relevant to certain areas more prominently.
While behavioral targeting and geographic targeting are not currently used (as far as we know), the potential impact of this could greatly help or hurt (if done in a deceitful manner) a politicians campaign (Batra para. 1-10).
Online marketers are awaiting the day when candidates decide to utilize the highly specialized targeting abilities of the web. Right now candidates have the ability to specialize their messages through geographic or behavioral targeting capabilities.
Through behavioral targeting, campaign websites can serve ads or display content on their site in a special order as a reaction to the clicks or digital footprints that a person takes on their site. For example, they can serve more information about immigration as a person clicks on sections of the site pertaining to immigration - even to the extent that they recognize that user again and prominently display their immigration stance on the front page when the user returns. They can also purchase ads on exterior sites and serve content in the ads specific to topics that a user has already researched.
Similarly, campaigns can change their content to serve the interests of specific georgraphical areas by targeting IP addresses. For example, a website might say "Welcome, Texans" when a Texan visits the site. This could be extended to serving campaign stance content relevant to certain areas more prominently.
While behavioral targeting and geographic targeting are not currently used (as far as we know), the potential impact of this could greatly help or hurt (if done in a deceitful manner) a politicians campaign (Batra para. 1-10).
TA Style check: The Art Spirit
The Art Spirit, a book of compiled teachings by renowned artist Robert Henri, works better as a compilation of thoughts and advices. The words were written honestly and without intent to write anything significant. It is merely a collection of sincere advice, honest correspondence, truthful reflection and critique, and pure intentions. At times, it seems like Henri struggles to accurately explain his feelings. Perhaps that is why the same core feelings and thoughts are expressed over and over throughout the entire book. You can definitely tell that he really thinks and feels the way he has written it, and yet it goes deeper than that. Personally, I take a more practical approach towards art and generally adhere to a more practical definition thereof, but it would be ignorant of me to deny the fact that there truly are philosophies at work in art, and that art is not so much a state of doing as it is a state of thinking. As Henri proposes, an artist must concentrate. An artist must use his brain. An artist must learn to see. These are all practical things, in addition to the many practical advices he offers, but his main point is that an artist must feel. He must feel what his subject is. He must feel a certain way about it. He must depict the way he feels in his work. He must constantly and always feel like an artist. If a student learns the business of drawing, he has learned to draw, but nothing else, just as an actor can learn to recite lines, but not truly act. It is something more to be an artist. Being an artist is a state of mind, and according to Henri, that state is relative to each artist. Each should be unique, sincere, and open to ideas, feelings, and concepts. A true student of art must already be an artist. Everything else will follow. This autor is able to use style to be very persuasive and convince us the readers of the irronious idea that "if you have it , you have it, if you dont, you dont". I would say that it is very effective.
Thursday, April 10, 2008
TA Tone, Style application for Health Paper.
For this up coming paper on Health care I am trying to --hone-- My Tone--, and slick my style, for this up coming paper. Here is an exurp that I habe been working on. The purpose of this segment of my paper is to target the basic econimic realities that most all educated people understand. The tone is a bit more formal and the apeal is to economic logic. How do I do? thanks
Currently the United States spends $2 trillion on health care. The fraction of gross domestic product spent on health services has increased over many years, totaling now one-seventh of gross domestic product. Health care spending has risen because, on the supply side, quality of care has increased and often higher quality is associated with higher prices. But demand for health care services has also increased because of improved quality of health services and longevity. People live longer and thus demand more health care to maintain a high quality of life. Further, technological advances have given people more options for highquality care. Treatment for ailments in the health care sector has a large discretionary component.
Some people opt to be treated for mild depression, decreased mobility, cosmetic concerns, etc., others do not. As the quality of life-improvement services increases, more people take advantage of these new options, as expected when quality of services rises faster than its price. This sum of circumstances can explain much of the increase in health care spending. At the same time, it would be interesting to know what would happen to demand if more patients were paying out of pocket. To spend more on medical services and less on food or housing is an individual’s choice, and from an economic perspective this is no problem if choices are not distorted, as for example through public subsidies. As we get richer as a nation, we may decide to devote more and more resources to health care, because our basic needs for food and housing are fulfilled, to further improve our quality of life.
Currently the United States spends $2 trillion on health care. The fraction of gross domestic product spent on health services has increased over many years, totaling now one-seventh of gross domestic product. Health care spending has risen because, on the supply side, quality of care has increased and often higher quality is associated with higher prices. But demand for health care services has also increased because of improved quality of health services and longevity. People live longer and thus demand more health care to maintain a high quality of life. Further, technological advances have given people more options for highquality care. Treatment for ailments in the health care sector has a large discretionary component.
Some people opt to be treated for mild depression, decreased mobility, cosmetic concerns, etc., others do not. As the quality of life-improvement services increases, more people take advantage of these new options, as expected when quality of services rises faster than its price. This sum of circumstances can explain much of the increase in health care spending. At the same time, it would be interesting to know what would happen to demand if more patients were paying out of pocket. To spend more on medical services and less on food or housing is an individual’s choice, and from an economic perspective this is no problem if choices are not distorted, as for example through public subsidies. As we get richer as a nation, we may decide to devote more and more resources to health care, because our basic needs for food and housing are fulfilled, to further improve our quality of life.
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